A journey through a crumbling retro-future.

 To launch The Electric State, we built a life-sized 3D diorama in the middle of CentrO Oberhausen—a physical snapshot of the film’s post-apocalyptic world, complete with grungy signage, scattered cables, and the eerie stillness of something long abandoned.

Set inside one of Europe’s largest shopping centres, the installation brought the haunting tone of the film into real life—drawing passersby into its universe without needing to say a word.

Credits:

Agency: Agentur XY GmbH

ECD: Michael Kittel

Creative Director: Maarten Dijk

Copy: Juli Hohenbüchler

Motion: Tomasso Fido

Art Director: Nadia Weber

Producer & Project Manager: Fabian Ruhe

Production: Andreas Reinhardt, SPREEPRODUKTION GmbH

Video Production: offshoot*berlin

Video: Viktoria Schultz