80s are calling.
80's are calling.
ADVERTISING CAMPAIGN FOR THE MEGA HIT-SERIES.
It's Hawkins, 1985. The Stranger Things kids became teens. A new shopping center just opened. And In Hawkins ist 1985, the kids became teenagers, a new shopping centre just opened, and rabid rats flee from a certain mysterious danger.
For this new season of Stranger Things, we had to do the campaign - with only one briefing: "Bring the 80s back.". So we did, with a campaign on the old medium "Teletext", an animated mural, and 80s themed posters featuring the most characteristic elements of the show: 80s songs.
Made together with Thomas Rendel (copywriter), Frederik Hofmann (art creative direction/art direction) & Volker Jensen (account director).
For the Teletext campaign we created visuals inside the Teletext platform, resulting in a minimal, natural, pixel-art look.