Post Intensive Care Syndrome (or PICS) is the name given to symptoms that appear as a result of a stay in an ICU. It includes psychological, cognitive and physical problems that can create an aftermath of high impact and long-lasting effects. Some clever people I know, learned that it is easier for a patient to process this period if a journal is kept throughout their stay by themself, family members and healthcare professionals. They asked me to do the branding, app & webdesign for this journal.
The goal was to create a brand that embodies optimism and hope, and that speaks to patients in a way that's empowering and respectful. The brand's mission statement, "The journal for tomorrow," reflects this ethos. With a visual style consisting of hopeful colours and calming typography, we found a style that sparked a certain kind of optimism without being too present. The swallow as a metaphor of returning home after darker times, the bird being the first bird that returns when summer starts.
Through careful consideration and collaboration with the team, we crafted a brand that honors patients' experiences and focuses on their journey toward wellness. By creating a user-friendly user journey, we created a platform that patients can use to record their thoughts and feelings, connect with healthcare professionals, and ultimately, move forward with a sense of purpose and optimism.