Care for tomorrow.
BRANDING, WEBSITE & APP FOR POST-IC
Post Intensive Care Syndrome (or PICS) is the name given to symptoms that appear as a result of a stay in an ICU. It includes psychological, cognitive and physical problems that can create an aftermath of high impact and long-lasting effects. Some clever people I know, learned that it is easier for a patient to process this period if a journal is kept throughout their stay by themself, family members and healthcare professionals.
The developers asked me to do the branding, app, and webdesign of a digital journal called Post-IC. The challenge was to create a branding that didn’t treat patients as such, but rather focus on something more hopeful and optimistic – fitting to the brand's credo "The journal for a tomorrow.".
With a visual style consisting of hopeful colours and calming typography, we found a style that sparked a certain kind of optimism without being too present. We used a swallow as a metaphor of returning home after darker times, the bird being the first bird that returns when summer starts.
Since the app is handling very private information, we decided to make the app introduction analogue. The sealed envelope (inspired by the way banks communicate confidential credentials) contains secret login credentials, a personal app introduction and the permission forms that have to be signed.