Netflix Bookshelf · Netflix · GSA 2024

Part shelf, part screen: Netflix furniture for the people who read the book first.

The Netflix Bookshelf connects the platform with the readers behind its adaptations: a freestanding unit in the Netflix brand look, pairing large trailer screens with shelves of the corresponding titles. Watch the trailer; pick up the novel it came from.

First installed in Hugendubel's flagship store, then adapted into a wall version for the franchise's smaller stores — putting Netflix in front of an audience it rarely reaches: people browsing a bookshop.

Credits:

Agency: Agentur XY GmbH

Managing Director: Michael Kittel

Creative Director: Maarten Dijk

Design Support: Jette Hartstack

Project Manager: Saskia Anton

Tower Development: UNDPLUS®