We came up with the Netflix Bookshelf to connect with the avid readers who love the books behind many Netflix shows and films. This digital furniture, using the iconic Netflix brand look, is a unique combination of large screens showcasing trailers and shelves displaying the corresponding book titles.

Initially introduced in the Hugendubel flagship store in Munich, this custom installation is set to make appearances at more locations in the future, intending for Netflix to use a target audience they normally might not reach. The freestanding shelving unit not only presents a curated selection of books but also highlights their film adaptations available on the streaming platform.

md-booktower_cover
md-booktower_logo
md-booktower_wide
NFX_Book_Tower_002
NFX_Book_Tower_001

Credits:

Agency: Agentur XY GmbH

Tower Development: UNDPLUS®

ECD: Michael Kittel

Concept & Art Direction: Maarten Dijk

Design Support: Jette Hartstack

Project Manager: Saskia Anton

View