We came up with the Netflix Bookshelf to connect with the avid readers who love the books behind many Netflix shows and films. This digital furniture, using the iconic Netflix brand look, is a unique combination of large screens showcasing trailers and shelves displaying the corresponding book titles.
Initially introduced in the Hugendubel flagship store in Munich, this custom installation is set to make appearances at more locations in the future, intending for Netflix to use a target audience they normally might not reach. The freestanding shelving unit not only presents a curated selection of books but also highlights their film adaptations available on the streaming platform.
Agency: Agentur XY GmbH
Tower Development: UNDPLUS®
ECD: Michael Kittel
Concept & Art Direction: Maarten Dijk
Design Support: Jette Hartstack
Project Manager: Saskia Anton