“Sex Education” is far more than just a Netflix series. It serves as a guiding light, a source of encouragement and a motivator for many teenagers and young adults. We were asked to create a digital campaign that brings the spirit of the series into the real world.
We have collaborated with well-known celebrities and influencers like Bill Kaulitz, Sandra Lambeck, and Enissa Amani to produce an album that caters to the needs of our target audience: “Schluss mit Shame” (“End the shame”). This album provides them with much-needed motivation and support in various aspects of their lives, helping them overcome shame and negativity from haters.
The result is a Spotify album with many influential artists, musicians, intellectuals, and comedians. Because of the way Spotify's algorithm works, our tracks landed in quite a few Discover Weekly playlists, bringing positive affirmations to listeners during their regular days.
Agency: Agentur XY GmbH
ECD: Michael Kittel
Art Direction: Maarten Dijk
Freelance Copywriters: Anne Tetzner, Andrea Senzel
Project Manager: Fabian Ruhe