Sex Education · Schluss mit Shame · Netflix · 2021

An album against shame.

To its audience, Sex Education is more than a series; it's a source of encouragement for teenagers and young adults navigating shame. Asked to bring that spirit into the real world, we produced Schluss mit Shame ("end the shame"): a Spotify album made with Bill Kaulitz, Sandra Lambeck, Enissa Amani, and other artists, comedians, and thinkers.

Because of how Spotify's algorithm works, the tracks slipped into Discover Weekly playlists: affirmations arriving unannounced in listeners' ordinary days.

Credits:

Agency: Agentur XY GmbH

ECD: Michael Kittel

Art Direction: Maarten Dijk

Freelance Copywriters: Anne Tetzner, Andrea Senzel

Project Manager: Fabian Ruhe