The world's biggest show gets its last act—inside Germany's most beloved tradition.

To launch the final season of Stranger Things, we took the show's iconic mythology and placed it inside a real Weihnachtsmarkt. Glühwein meets demogorgons. Advent candles meet blinking Christmas lights. Something deeply familiar, made completely strange. The installation drew over 150,000 visitors in December 2025, sparked a wave of organic influencer content, queues that rivaled Berghain—and limited-edition mugs that sold out and found their way onto Kleinanzeigen for multiples of their value.

Credits:

Agency: Agentur XY GmbH

ECD: Michael Kittel

Creative Director: Maarten Dijk

Copy: Leo Brenneisen

Art Director: Alma Halfpaap, Tommaso Fido

Producer & Project Manager: Fabian Ruhe, Victoria Schultz

Production: CONCRETE CANDY GmbH