Hawkins Christmas Market · Stranger Things 5 · Netflix · Berlin 2025

The world's biggest show gets its last act — inside Germany's most beloved tradition.

To launch the final season of Stranger Things, we placed the show's mythology inside a real Weihnachtsmarkt. Glühwein meets demogorgon. Advent candles meet blinking Christmas lights. Something deeply familiar, made completely strange.

The market drew over 150,000 visitors in December 2025, with queues that rivaled Berghain and a wave of organic creator content. The limited-edition mugs sold out — then resurfaced on Kleinanzeigen for multiples of their price.
 

Credits:

Agency: Agentur XY GmbH

Managing Director: Michael Kittel

Creative Director: Maarten Dijk

Copy: Leo Brenneisen

Art Director: Alma Halfpaap, Tommaso Fido

Producer & Project Manager: Fabian Ruhe, Victoria Schultz

Production: CONCRETE CANDY GmbH