The darkness lays inside us.


BRANDING AND CAMPAIGN FOR A NETFLIX ORIGINAL

We had the opportunity to develop the strategy, visual identity, and campaign of Austria's first Netflix Original about FREUD.
 
In the series, a young Sigmund Freud (30 years of age). He's a beginning doctor, and gets in the midst of murders and disappereances. He figures he has to get in the "inside" of the people, the unconscious, to solve these murders.

We found inspiration through [the real] Sigmund Freud's writings, habits, and traits.

Made together with Thomas Rendel (copywriter), Frederik Hofmann (creative director) & Volker Jensen (account director).  

Key-Image
200401_NTF_FREUD_Exploration-1_Indicator
200401_NTF_FREUD_Exploration-2_Indicator
200401_NTF_FREUD_Exploration-3_Indicator
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freud_logo_1
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From screen, to screenprint, to scanner: to ensure we got the right 1880's grunge texture, we had to make it analogue.

wip_freud_1
wip_freud_2

For the type treatment, we wanted to hint to the logotype. Consistent usage was key.

FREUD_Alternative_Keyart_Lockup
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Freud
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Szápáry
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Kiss
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Fleur
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freud_rosenthaler_01
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