The darkness lays inside us.


BRANDING AND CAMPAIGN FOR A NETFLIX ORIGINAL

We had the opportunity to develop the strategy, visual identity, and campaign of Austria's first Netflix Original about FREUD.
 
In the series, a young Sigmund Freud (30 years of age). He's a beginning doctor, and gets in the midst of murders and disappereances. He figures he has to get in the "inside" of the people, the unconscious, to solve these murders.

We found inspiration through [the real] Sigmund Freud's writings, habits, and traits.

Made together with Thomas Rendel and Nathalie Amegaschie (copywriter), Frederik Hofmann (creative direction) & Volker Jensen (account director).

This campaign won Silver at the ADC Germany. 

Key-Image
200401_NTF_FREUD_Exploration-1_Indicator
200401_NTF_FREUD_Exploration-2_Indicator
200401_NTF_FREUD_Exploration-3_Indicator
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freud_logo_2
Freud_Logo_3
freud_logo_1
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From screen, to screenprint, to scanner: to ensure we got the right 1880's grunge texture, we had to make it analogue.

wip_freud_1
wip_freud_2

For the type treatment, we wanted to hint to the logotype. Consistent usage was key.

FREUD_Alternative_Keyart_Lockup
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Freud
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Szápáry
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Kiss
8490_FREUD_Characters_Freud_Dark_SmallSized_Headline_Fleur
freud_in-channel
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freud_rosenthaler_01
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