Dracarys: The Dragon Fire for House of the Dragon Season 3 by HBO Max
On the longest day of the year, the sun isn't the only thing reaching its peak. As "House of the Dragon" returned for its third season on HBO Max, the Targaryen civil war was building toward its own climax. The timing was too good to ignore.
With Dracarys: The Dragon Fire, we brought the German tradition of gathering around solstice bonfires into the world of Westeros. In the heart of Berlin, a dragon sculpture standing over seven meters tall was set alight: a dynasty consumed by its own fire.
The event sold out in seconds. Fans travelled from across Germany, joined by more than 100 creators who carried the fire onto social media. Beneath the burning sculpture, with the series' score performed live, they marked the summer solstice and the return of "House of the Dragon" to HBO Max.






Credits:
Agency: Agentur XY GmbH
ECD: Michael Kittel
Creative Director: Maarten Dijk
Copy: Leo Brenneisen, Clara Molitor
Art Director: Alma Halfpaap, Stephany Schlappkohl
Producer & Project Manager: Fabian Ruhe, Victoria Schultz
Production: CONCRETE CANDY GmbH
Event: SOOH Special GmbH
Creators: PTO Media
Doku: Mats Bohle, Christoph Volland-Thurn, Neo3