Royal. Not loyal.


CAMPAIGN ART FOR GERMANY'S MOST SUCCESFUL NETFLIX SERIES.

The story of Kaiserin Elisabeth could be considered German heritage. The so called Romy Schneider-version has filled the hearts of many people, so when Netflix announced a series adaptation, people were anxious to know whether it could come even remotely close to the 1955 version.

Our task was to create the global campaign artwork for the series. We found inspiration in modern fashion campaigns, mimicking the modern approach Netflix took with this adaptation of the story.

Made together with Jan Rothers and Lea Schneider (copywriters), Stefano Dessi and Pierre Roggenbuck (art directors) and Michael Kittel (creative direction).

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Dressed to empress.

The showrunners of the series emphasised over and over their love for the modernity of the series. We decided to highlight this in the photoshoot. Although the story itself plays around 1850, the photoshoot and clothing looks like it could have happened in recent years. Together with Andreas Freitag from Sublime Postproduction we tried to highlight the details the showrunners love so much.

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