⁽²⁰²³⁾ Exploring the visual interplay between coffee and climate.

⁽²⁰²³⁾ Exploring the visual interplay between coffee and climate.

Home — 93°C

Brief —
At 93°C, the perfect temperature for brewing espresso, I began the design process for this third-wave coffee brand's packaging. As I delved into the project, I uncovered more connections between coffee and climate beyond just temperature considerations.

Approach —
I researched weather maps and became fascinated by the iconography of pressure areas, particularly the use of arrows circling right for high pressure and arrows circling left for low pressure. These elements struck me as interesting because espresso is brewed using very high pressure, while cold brew requires no pressure at all.

Result —
Strong, contemporary typography complemented the simple visual elements of the arrows. Ensuring coherence between the packaging for the beans and the packaging for the cold brew was important: by reusing certain design elements and implementing the most significant change through the paper stock, 93°C developed into a distinct mini-brand of its own.

Contact

Phone: +49 176 70540772
Email: maarten.p.dijk@gmail.com
Instagram: @rnaarten

© Maarten Dijk 2023