Fashion Circus · Netflix × ABOUT YOU · Berlin 2024

Netflix teased its first clothing collection with nothing but words. At the ABOUT YOU Fashion Circus during Berlin Fashion Week, Netflix and ABOUT YOU previewed their upcoming collection: pieces designed around quotes from Sex Education, letting the series speak in its own voice. The space carried the idea further: famous Netflix lines projected as streams of moving text, each set to the soundtrack of its show.

No key art, no characters. For one evening, type was the image. And the room felt like stepping inside the platform itself.

Credits:

Agency: Agentur XY GmbH

Managing Director: Michael Kittel

Creative Director: Maarten Dijk

Design: Jette Hartstack

Motion: Tomasso Fido

Producer & Project Manager: Saskia Anton

Experience: OBJ.Studio (Rio Grande, Lukas Treibenholz, & Jo Rychlik)

Print Production: Andreas Reinhardt, SPREEPRODUKTION GmbH

Video: Aidan Rolls